About Us
Grand Master Planners (GMP)
GMP is a specialist marketing agency providing branding, marketing and event services. It was founded in 2003 by Andrew Coady.
Andrew Coady B.A. (Soc) B.Bus (Mktg).
Marketing Specialist
Founder & Director, Grand Master Planners
Andrew is a qualified marketer specialising in the sponsorship and event funding area. He has been practising in the marketing industry for over 15 years and specialising in events and conferences for eight years. Previous to this, Andrew worked in the marketing and advertising industry as a strategist and brand manager for some of Australia’s leading agencies and brands. Andrew is involved with various event businesses including Grand Masters Planners and also various new marketing projects for new product launches and business extensions.
Current Interests
• Director – Grand Master Planners, Marketing Agency - Melbourne, Australia
• Advisory board member – Contemporary Artists Association – Melbourne, Australia
• Member – External Advisory Panel, RMIT Design Research Institute – Melbourne, Australia
Recent Projects
• Motorola Melbourne Spring Fashion Week, 2004/5/6 – Andrew was responsible for designing and managing the sponsorship framework for this event from its relaunch commencing in 2004.
• City of Melbourne Events - Andrew has been providing sponsorship agency services to the City of Melbourne since 2003. He has been directly responsible for sourcing and building relationships with major corporate and government partners.
• International Foundation of Fashion Technology Institutes Conference (Iffti08.com.au) Melbourne Australia. Andrew designed the conference website and marketing and presentation materials to maximise the corporate sponsorship result.
• Moomba Waterfest 2003-2008 - Andrew re-designed and managed the event sponsorship search process securing in excess of $1,150,000.
• Melbourne Visitor Centre, Federation Square – Andrew designed and maintains the commercial (sponsorship) packages offered to advertisers who utilise the MVC for communication
• Melbourne Spring Fashion Week – Andrew provided input and advice for the City of Melbourne / MSFW Industry Advisory Board.